How Onvi doubled spend per head at Royal Holloway University Students’ Union
The pandemic accelerated Royal Holloway Students’ Union decision to implement mobile ordering for its tech-savvy 18 - 25 year students. With changing restrictions and social distancing measures put in place, it needed to look for innovative solutions for both its food-driven outlets and its various late-night, wet-led activities.
Max Ross, Interim Joint Chief Executive of Royal Holloway Students’ Union, explains how Onvi Order & Pay not only helped navigate the pandemic but led to long-term benefits of increased dwell time and higher spending per head.
"The key criteria for us was to work with a provider who had some history in the delivery of a mobile Order & Pay platform, with a recognised client base specifically in high volume sales," Max explains. "It was also important to understand the development costs, onboarding costs and ongoing license or commission arrangements. Onvi was the only solution to tick all our criteria, provide assurance and offer competitive financing terms."
When it came to getting up-and-running with the new technology, Royal Holloway Students’ Union found Onvi to be a "pleasure to work with", providing a clear roadmap for implementation. "The Onvi team understood our challenges and worked tirelessly to support our team during the initial stages of reopening".
Onvi powers the mobile ordering at a number of the Students’ Union's venues. Including The Packhorse, a pub that serves the whole community; Medicine, one of the Union's largest venues playing host to numerous events throughout the year; and Tommy's Kitchen, a food-led establishment with a full bar and coffee service.
Due to the ease of browsing menus and simple reordering, mobile Order & Pay is proven to lead to increased sales and higher average transaction value. This has undoubtedly been the case at Royal Holloway Students’ Union.
The average spend within our outlets has increased via the use of Onvi. This is due to the increased dwell time customers have when using the product. It has increased the range of products sold and driven the spend per head. In one of our venues, spend per head has doubled.
There is no question the last 12 months have been extremely challenging for the hospitality industry. Like everyone, Royal Holloway Students’ Union is counting down to the easing of restrictions, and a sense of normality to resume.
"We are now in discussion with Onvi on enhancing how we use the platform," Max concludes. With Onvi being so much more than a run-of-the-mill digital menu, bringing rich features such as vouchering and detailed sales analytics, it should prove to continue to be a very exciting partnership and one to watch in the university catering space.